The Downtown Christmas Magic celebration is back! Join us on Friday on the 100 block of West Evans Street in Downtown Florence. Snow is in the forecast. Folks are invited to bring their families and little ones out to enjoy Downtown Florence’s kick off of the holiday season. There will be free hot cocoa and s’mores stations, live holiday entertainment, a gingerbread house contest, ugly sweater contest, decorated downtown storefronts. The Jingle and Mingle kids area will be filled with holiday crafts and games. There is a meet and greet with Santa Claus. The is a holiday gift market and extended shopping hours with our downtown merchants! Tons of holiday surprises are in store for you this holiday season in Downtown Florence. Admission is FREE!