Group Tours
Welcome to group tour travel at Visit Florence SC—where vibrant Southern history, thriving arts and culture, flourishing agriculture, and warm small-town charm meet to create unforgettable itineraries. Whether you’re planning a heritage tour, garden and farm visit, culinary exploration, or arts immersion, our expert team will help you craft a seamless experience across the Pee Dee region—anchored in Florence and radiating through neighboring counties. From step-on guides and coach-friendly routes to local tastings, interactive experiences, and tailored service, our group tours are designed to delight travelers of all ages, interests, and mobility levels. Let us help you build an engagement-driven, easy-to-execute adventure that your group will talk about long after the trip.
The Art of Florence
Experience Florence’s vibrant arts scene on a walkable cultural tour in the heart of downtown. Visit the Florence County Museum, featuring works by celebrated artist William H. Johnson, then explore contemporary exhibitions at the FMU Steven F. Gately Gallery. Enjoy handcrafted chocolates at Chocobella, savor lunch at the locally loved Victors restaurant in Hotel Florence, and take a behind-the-scenes tour—or catch a performance—at the FMU Performing Arts Center or Florence Little Theatre. A perfect itinerary for culture-seeking groups, arts organizations, and student programs.
AgVenture
Discover the Pee Dee’s farming roots and flourishing agri-tourism scene on this engaging countryside adventure. Tour a lavender and herb farm, meet the artisans behind cotton-to-textile craftsmanship, stroll the vibrant Pee Dee State Farmers Market, and enjoy tastings at a local pecan company. In Lake City, explore Moore Farms Botanical Garden and shop local makers at a boutique highlighting honeybees, homestead goods, and regional crafts. This itinerary blends agriculture, wellness, and Southern hospitality, perfect for garden clubs, student groups, and travelers who love farm-fresh experiences.
Pecans and Petals Trail
Enjoy a blooming and flavorful getaway that pairs the region’s signature Pecan Trail with beautiful gardens and walkable downtown charm. Wander Moore Farms Botanical Garden in Lake City, explore public art and galleries, and visit several Pecan Trail stops offering sweet and savory pecan-themed treats. Continue your tasting journey in Florence with stops at Young’s Premium Foods, the Pee Dee State Farmers Market, and popular local eateries, then relax in nature at Lynches River County Park. This itinerary is ideal for foodies, garden lovers, and groups looking for a delightful mix of beauty and bites.
African American Heritage Trail
Journey through the Pee Dee’s powerful African American history on this guided heritage itinerary, highlighting faith, education, and the path to freedom. Visit preserved hewn-timber cabins, one of South Carolina’s earliest schools for African Americans, and historic churches that anchored newly freed communities. Explore the Florence County Museum’s William H. Johnson works, stand at Rosenwald school sites, and honor leaders and changemakers across Florence, Darlington, Lake City, Cheraw, Dillon, Bennettsville, and Bishopville. This moving cultural experience is ideal for educational and faith-based groups seeking authentic stories of resilience and legacy.
Betsy Hannan
Group Sales Coordinator
“People ask me what I like about my job and my answer is what is there not to love? I have the pleasure of meeting wonderful people and guiding them around our great county. There is more to see than you can imagine, and it is my responsibility to make sure everyone has a great experience.”