Group Tours
Welcome to group tour travel at Visit Florence SC—where vibrant Southern history, thriving arts and culture, flourishing agriculture, and warm small-town charm meet to create unforgettable itineraries. Whether you’re planning a heritage tour, garden and farm visit, culinary exploration, or arts immersion, our expert team will help you craft a seamless experience across the Pee Dee region—anchored in Florence and radiating through neighboring counties. From step-on guides and coach-friendly routes to local tastings, interactive experiences, and tailored service, our group tours are designed to delight travelers of all ages, interests, and mobility levels. Let us help you build an engagement-driven, easy-to-execute adventure that your group will talk about long after the trip.
Betsy Hannan
Group Sales Coordinator
As the Group Sales Coordinator for Florence, South Carolina, I have the joy of welcoming visitors to a community I truly love. My role is to create meaningful, memorable experiences by connecting travelers with the best our area has to offer—from our rich culture and local flavors to our welcoming hospitality. It brings me genuine happiness to help others discover Florence, and I take great pride in ensuring that every group that visits has a smooth, enjoyable, and uplifting experience. Your time here matters to me, and I want every moment you spend in Florence to feel special.
Pecans and Petals Trail
Enjoy a blooming and flavorful getaway that pairs the region’s signature Pecan Trail with beautiful gardens and walkable downtown charm. Wander Moore Farms Botanical Garden in Lake City, explore public art and galleries, and visit several Pecan Trail stops offering sweet and savory pecan-themed treats. Continue your tasting journey in Florence with stops at Young’s Premium Foods, the Pee Dee State Farmers Market, and popular local eateries, then relax in nature at Lynches River County Park. This itinerary is ideal for foodies, garden lovers, and groups looking for a delightful mix of beauty and bites.
AgVenture
Discover the Pee Dee’s farming roots and flourishing agri-tourism scene on this engaging countryside adventure. Tour a lavender and herb farm, meet the artisans behind cotton-to-textile craftsmanship, stroll the vibrant Pee Dee State Farmers Market, and enjoy tastings at a local pecan company. In Lake City, explore Moore Farms Botanical Garden and shop local makers at a boutique highlighting honeybees, homestead goods, and regional crafts. This itinerary blends agriculture, wellness, and Southern hospitality, perfect for garden clubs, student groups, and travelers who love farm-fresh experiences.
The Art of Florence
Experience Florence’s vibrant arts scene on a walkable cultural tour in the heart of downtown. Visit the Florence County Museum, featuring works by celebrated artist William H. Johnson, then explore contemporary exhibitions at the FMU Steven F. Gately Gallery. Enjoy handcrafted chocolates at Chocobella, savor lunch at the locally loved Victors restaurant in Hotel Florence, and take a behind-the-scenes tour—or catch a performance—at the FMU Performing Arts Center or Florence Little Theatre. A perfect itinerary for culture-seeking groups, arts organizations, and student programs.
African American Heritage Trail
Journey through the Pee Dee’s powerful African American history on this guided heritage itinerary, highlighting faith, education, and the path to freedom. Visit preserved hewn-timber cabins, one of South Carolina’s earliest schools for African Americans, and historic churches that anchored newly freed communities. Explore the Florence County Museum’s William H. Johnson works, stand at Rosenwald school sites, and honor leaders and changemakers across Florence, Darlington, Lake City, Cheraw, Dillon, Bennettsville, and Bishopville. This moving cultural experience is ideal for educational and faith-based groups seeking authentic stories of resilience and legacy.
Kayaking the Revolutionary Rivers
Experience the natural beauty and Revolutionary War history of Florence County on a guided paddle along the Lynches River, part of South Carolina’s 66-mile Revolutionary Rivers National Water Trail. This beginner-friendly, 2.5-mile blackwater river excursion begins at River Rats Canoe & Kayak Shop in Scranton and includes a shuttle to the launch site. Guests glide beneath towering cypress trees and Spanish moss while learning about Francis Marion, the “Swamp Fox,” and the Pee Dee region’s role in the American Revolution. Ideal for heritage groups and outdoor enthusiasts alike, the experience may conclude with a casual riverside boxed lunch for a relaxing and memorable finish.
The Pearl of the Pee Dee: Darlington Raceway Experience
This curated Darlington, South Carolina itinerary highlights the rich motorsports heritage and local culture of the region. Guests begin with a guided Hall of Winners Tour at Darlington Raceway, exploring legendary drivers and NASCAR history at “The Track Too Tough to Tame.” The experience continues with shopping for official merchandise at the Pit Shop and the opportunity to take paced laps around the historic track. The itinerary also includes lunch at the nostalgic Taki’s Diner and a visit to the Darlington County Historical Commission & Museum to explore the area’s broader cultural heritage. The program is coordinated through Visit Florence’s Group Sales team.