Media Kit

Family Fun in Florence: A Getaway for All Ages

A day filled with kid-friendly activities and interactive fun.

Lynches River County Park – Lynches River County Park offers the perfect family camping experience with scenic wooded campsites or cabins, walking trails, kayaking on the Lynches River, a canopy walk through the treetops, an interactive Environmental Discovery Center, a splash pad for kids, and plenty of picnic areas—making it an ideal outdoor getaway for all ages!
Florence Rail Trails – Burn off some energy exploring Florence on our city-wide trails. Start at the entrance behind Bean Bar so the parents can fuel up on amazing coffee before starting your walking adventure.
Florence County Museum – Hands-on exhibits for little explorers and free admission.

The Great Outdoors: Adventure Awaits in Florence County

A deep dive into the natural beauty of Florence County.

Revolutionary Rivers Trail – Kayak on this 66-mile National Water Trail and follow in the steps of the Swamp Fox himself, General Francis Marion.
Woods Bay State Park – Woods Bay State Park offers a glimpse into one of the last remaining Carolina bays, featuring cypress-tupelo swamps, diverse wildlife, and scenic trails. Visitors can explore the park by kayak, fishing along the lake, or hiking the boardwalk to experience this unique wetland ecosystem up close. Woods Bay is a must-visit for those seeking quiet beauty and outdoor adventure in the Pee Dee region.
Hike at High Hill Creek – 4 Miles of scenic trails, rugged terrain, and a vibrant community for runners, walkers, and cyclists.
Lynches River County Park – Walk amongst the tree tops on the canopy bridge overlooking the Lynches River, explore the Environmental Discovery Center and meet some of the local creatures up close and personally!

Step Back in Time: History & Heritage in Florence County

A journey through Florence’s fascinating past.

Florence County Museum – Home to artifacts from the Civil War to contemporary art.
Florence Veterans Park – Honoring those who served with striking monuments, peaceful walkways, and a deep sense of honor and history.
Hewn Timber Cabins Tour at Francis Marion University – These restored 19th-century structures that offer a glimpse into early settler life in the Pee Dee region.
Henry Timrod Schoolhouse – The schoolhouse offers a glimpse into 19th-century learning, showcasing period-appropriate furnishings and historical artifacts.

Festivals, Food & Community: The Heartbeat of Florence

A taste of Florence’s signature annual events.

SC Pecan Festival (1st Saturday in Nov) – Held annually in Downtown Florence, the SC Pecan Festival is a full-day celebration of food, music, and community! Featuring live entertainment, arts & crafts vendors, a classic car show, delicious pecan-inspired treats, and family-friendly activities, this festival attracts thousands of visitors each year. Whether you’re here for the 5K run, the local eats, or the live music, the SC Pecan Festival is the perfect way to experience the heart and soul of Florence!
Florence Food and Wine Festival (Annual Spring Event) – The Florence Food & Wine Festival is a premier culinary event celebrating the flavors of the Pee Dee region with local chefs, fine wines, craft beers, and live entertainment. Held in Downtown Florence, this festival features tasting events, gourmet pairings, cooking demonstrations, and exclusive dinners that highlight the area’s rich food culture. Whether you’re a foodie or a wine enthusiast, it’s the perfect way to savor Florence’s vibrant culinary scene!
Artfields (Annual Spring Event) – Held annually in Lake City, SC, ArtFields transforms the town into a massive art gallery, showcasing hundreds of works from Southeastern artists in galleries, shops, and public spaces. This multi-day festival celebrates Southern creativity with exhibits, live performances, artist talks, and interactive experiences—all competing for one of the largest art prizes in the region. ArtFields isn’t just an exhibition; it’s a movement that fosters community, creativity, and cultural appreciation.

Smokin’ Traditions: The Story of BBQ in Florence County, SC

Florence County is where smoke meets soul, and BBQ isn’t just food.

Cain’s Bar-B-Que – A Florence staple since 1950, known for its pit-cooked pork and vinegar-based sauce.
Wholly Smokin’ Downtown – A modern twist on BBQ with house-made sauces and smoked brisket.
Elliott’s at Seminar Brewing – A newly opened hotspot by acclaimed pitmaster and James Beard Nominee, Elliott Moss, celebrating Carolina BBQ, whole-hog style.
Piggyback’s BBQ & Catfish – Pecan smoked BBQ and amazing catfish nuggets sure to have your mouth watering.
Woodstone BBQ – This buffet-style restaurant features pit-cooked barbecue, crispy fried seafood, and classic country sides.

Lake City: A Hidden Gem for Art & Inspiration

Once a quiet agricultural town, Lake City, SC has transformed into a vibrant hub for Southern artistry, creativity, and cultural expression.

ArtFields Collective – The heartbeat of Lake City’s art scene, this year-round gallery showcases past ArtFields winners and rotating exhibits.
Public Art & Murals Walking Tour – Discover colorful, large-scale murals that tell the town’s history and celebrate local talent.
Jones-Carter Gallery – A contemporary space featuring regional and national artists in a beautifully restored historic building.
The R.O.B. (Ragsdale Old Building) Theater – A historic venue hosting performances, community events, and cultural showcases.
Moore Farms Botanical Garden – A living work of art where nature and creativity merge through garden design and outdoor sculptures.