Group Tours
Welcome to group tour travel with Visit Florence—where Southern history, arts, agriculture, and small-town charm come together. We create unforgettable itineraries across the Pee Dee region.
Planning a heritage tour, garden visit, culinary trip, or arts experience? Our expert team makes the process simple and seamless. Florence serves as your hub, with easy access to nearby counties.
We offer step-on guides, coach-friendly routes, and curated local tastings. Groups can enjoy interactive experiences designed to engage every traveler. Each itinerary is tailored to fit your group’s needs and pace.
Our tours welcome all ages, interests, and mobility levels. Every detail is handled to ensure a smooth and enjoyable visit.
Let us help you create an easy, engaging adventure your group will remember long after the trip ends.
Betsy Hannan
Group Sales Coordinator
As the Group Sales Coordinator for Florence, South Carolina, I have the joy of welcoming visitors to a community I truly love. My role is to create meaningful, memorable experiences by connecting travelers with the best our area has to offer—from our rich culture and local flavors to our welcoming hospitality. It brings me genuine happiness to help others discover Florence, and I take great pride in ensuring that every group that visits has a smooth, enjoyable, and uplifting experience. Your time here matters to me, and I want every moment you spend in Florence to feel special.
Pecans and Petals Trail
Enjoy a blooming, flavorful getaway along the region’s signature Pecan Trail. Pair it with gardens and walkable downtown charm.
Wander Moore Farms Botanical Garden in Lake City. Explore public art and local galleries nearby.
Visit Pecan Trail stops for sweet and savory pecan treats. Each stop offers a taste of Southern flavor.
Continue your journey in Florence. Stop by Young’s Premium Foods and the Pee Dee State Farmers Market. Enjoy popular local eateries along the way.
Unwind outdoors at Lynches River County Park. Take in peaceful views and scenic trails.
This itinerary suits food lovers and garden enthusiasts. It’s perfect for groups seeking beauty, flavor, and a relaxed pace.
AgVenture
Discover the Pee Dee’s farming roots on a scenic countryside adventure. Explore a growing agri-tourism scene across the region.
Tour a local lavender and herb farm. Enjoy the sights, scents, and peaceful surroundings.
Meet artisans who transform cotton into finished textiles. Learn about craftsmanship rooted in tradition.
Stroll the Pee Dee State Farmers Market. Browse fresh produce, plants, and local goods.
Enjoy tastings at a local pecan company. Sample flavors that define the region.
Travel to Lake City for more exploration. Visit Moore Farms Botanical Garden.
Shop local makers at a boutique featuring honey, homestead goods, and crafts. Discover unique, locally made items.
This itinerary blends agriculture, wellness, and Southern hospitality. It’s ideal for garden clubs, student groups, and farm-loving travelers.
The Art of Florence
Experience Florence’s vibrant arts scene on a walkable downtown tour. Discover culture in the heart of Florence.
Visit the Florence County Museum. Explore works by artist William H. Johnson.
Continue to the FMU Steven F. Gately Gallery. View rotating contemporary exhibitions.
Stop by Chocobella for handcrafted chocolates. Enjoy a sweet break along your walk.
Savor lunch at Victors. It’s a local favorite inside the historic Hotel Florence.
Take a behind-the-scenes tour or catch a show at the FMU Performing Arts Center. You can also visit the Florence Little Theatre.
This itinerary is perfect for arts groups and student programs. It’s also ideal for culture-focused travelers.
African American Heritage Trail
Journey through the Pee Dee’s powerful African American history on a guided heritage tour. Discover stories of faith, education, and the path to freedom.
Visit preserved hewn-timber cabins that reflect early life in the region. Explore one of South Carolina’s earliest schools for African Americans.
Step inside historic churches that anchored newly freed communities. These spaces tell stories of resilience and unity.
Explore the Florence County Museum. View works by William H. Johnson.
Stand at historic Rosenwald school sites across the region. Reflect on their role in expanding educational opportunity.
Travel through Florence, Darlington, Lake City, Cheraw, Dillon, Bennettsville, and Bishopville.
Honor leaders and changemakers who shaped these communities. Their legacy continues to inspire today.
This meaningful experience is ideal for educational and faith-based groups. It offers authentic stories of resilience and heritage.
Kayaking the Revolutionary Rivers
Experience the natural beauty and Revolutionary War history of Florence County on a guided paddle along the Lynches River, part of South Carolina’s 66-mile Revolutionary Rivers National Water Trail. This beginner-friendly, 2.5-mile blackwater river excursion begins at River Rats Canoe & Kayak Shop in Scranton and includes a shuttle to the launch site. Guests glide beneath towering cypress trees and Spanish moss while learning about Francis Marion, the “Swamp Fox,” and the Pee Dee region’s role in the American Revolution. Ideal for heritage groups and outdoor enthusiasts alike, the experience may conclude with a casual riverside boxed lunch for a relaxing and memorable finish.
The Pearl of the Pee Dee: Darlington Raceway Experience
This curated Darlington, South Carolina itinerary highlights the rich motorsports heritage and local culture of the region. Guests begin with a guided Hall of Winners Tour at Darlington Raceway, exploring legendary drivers and NASCAR history at “The Track Too Tough to Tame.” The experience continues with shopping for official merchandise at the Pit Shop and the opportunity to take paced laps around the historic track. The itinerary also includes lunch at the nostalgic Taki’s Diner and a visit to the Darlington County Historical Commission & Museum to explore the area’s broader cultural heritage. The program is coordinated through Visit Florence’s Group Sales team.