Group Tours

We are excited to offer you a variety of group tours that showcase the rich history, vibrant culture, and natural beauty of our award-winning city. Whether you’re a nature lover, history enthusiast, lover of food, or simply looking for a memorable experience, we have something for everyone.

Historical Tours:

Immerse yourself in Florence’s past with our historical tours. Explore landmarks like the Florence County Museum, which houses a remarkable collection of regional art and artifacts, such as the news footage of the atomic bomb dropping, and memorabilia belonging to the famous FBI detective, Melvin Purvis. Discover the Florence National Cemetery, a final resting place for soldiers who fought in various conflicts, including the final resting place of Florena Budwin, who disguised herself as a man to be close to her husband during the war. We will bring the stories of our city’s past to life.

Culinary Tours:

Indulge your taste buds on our culinary tours, where you can savor the flavors of Florence. Visit our locally sourced restaurants, sample delicious Southern cuisine, including mouthwatering barbecue, soulful comfort food, and delightful desserts. Experience the unique blend of flavors that make our culinary scene truly special. Pick up a SC Pecan Trail Passport at a participating venue and while you are dining you can earn prizes. Details are in the passport.

Nature Tours:

Immerse yourself in the natural beauty surrounding Florence on our nature tours. Explore the serene landscapes of Lynches River County Park, where you can hike scenic trails, go birdwatching, or rent a kayak to paddle along the river. While on the river go back in time to when Francis Marion, the Swamp Fox with his militia fought the British. Discover the wonders of Jeffries Creek Park, a hidden gem with picturesque scenery and diverse wildlife.

Arts & Culture Tours:

Delve into the vibrant arts and culture scene of Florence County through our art and culture tours. Visit the Florence Little Theatre for a live performance or explore the local art galleries showcasing the works of talented artists. Learn about the city’s rich African American heritage through visits to historical sites like the Florence County Library’s Drs. Bruce & Lee Foundation Library and the Florence County Museum’s Waters Gallery. Take a tour of the Francis Marion Performing Arts Center to learn about its unique acoustical design.

Day Trips:

Take advantage of our convenient day trips to nearby destinations within the Pee Dee Region. Explore the charming town of Hartsville, known for its beautiful gardens and vibrant downtown area. Visit Darlington Raceway, a legendary NASCAR track, and take a ride in the Official Pace Car around the track that is “Too Tough To Tame”. Tour the new Darlington County Museum which is attached to the original county jail.

Our group tours are designed to provide an engaging and immersive experience for visitors of all ages. Whether you’re traveling with friends, family, or colleagues, we can customize the tour to suit your interests and preferences. Contact the Florence Convention and Visitors Bureau to book your group tour and embark on a memorable journey through the sights, sounds, and flavors of Florence and the Pee Dee of South Carolina.

Betsy Hannan

Betsy Hannan

Group Sales Coordinator

” People ask me what I like about my job and my answer is what is there not to love? I have the pleasure of meeting wonderful people and guiding them around our great county. There is more to see than you can imagine, and it is my responsibility to make sure everyone has a great experience. “

Examples of Tours