• Darlington Car Hauler Parade to kick off at Florence Civic Center

    Darlington Car Hauler Parade

    FLORENCE, S.C. – The 12th Annual Darlington Car Hauler Parade and Festival will be held Thursday, Sept. 1. Come watch the NASCAR Sprint Cup Teams make their way through cheering fans from Florence Civic Center to Darlington Square and onto the track that’s “Too Tough to Tame.”
    “Each year we hold the festival to welcome the racecars coming to the NASCAR track,” said Holly Beaumier, director of the Florence Convention and Visitors Bureau, told the Morning News. “It’s the kick-off for race week, and we’re always excited to see the large transporters that carry the racecars.”
    The fun begins at 4 p.m. at the Florence Civic Center, where there will be entertainment and live music. Children will play all afternoon for free on the KidsZone inflatable rides, games, and racing simulator. The Game Truck will bring a wide selection of games and can accommodate up to 16 players at a time. Entertainment also includes the Budweiser Clydesdales as well as The Konnection Band.

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  • Southern 500 Race Week

    Are you excited as we are about the Southern 500 Race Week at Darlington Raceway? Check out the Race Week Planning Guide for info on driver appearances, the Darlington Car Hauler Parade, shuttle services, and how to win tickets to next year's race!

  • Top 11 August events to attend in Florence

    With August’s arrival, one of Florence County’s hottest summer months, there comes the wrapping up of the summer break. Families and friends are making the most of the dog days of summer before school routines come back in session. A few events to experience Florence are:

    RedWolves web

    1. Baseball. RedWolves – Catch the boys of summer playing before the season ends. The RedWolves schedule can be found here. Or watch a game of the WFC End of Summer Bash held Aug. 13 and Aug. 14 at Freedom Florence.


    2. Too hot or rainy for you? Try a tour of the Florence County Museum every Thursday from 2 to 3 p.m. No registration is required, and it’s free and open to all. Step back in time visually and learn the history of the Pee Dee and view current exhibits as well. The museum “reflects the region’s rich artistic, cultural and historic heritage.”

    3. Pee Dee Gardening 101. Enjoy a gardening lesson at Moore Farms Botanical Gardens, 9:30 a.m. to noon Saturday, Aug. 6
    Grow This Not That -- Learn which plants work best in our area and those that don’t. Join David Poston as he’s full of experience and information. Email This email address is being protected from spambots. You need JavaScript enabled to view it. or visit moorefarmsbg.org

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Visitor Information

Toll Free: (800) 325-9005
Phone: (843) 664-0330

Visitor Information Center

3290 W. Radio Drive
Florence Civic Center Upper Level
Florence, SC 29501

Daily 9am - 5pm

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