Welcome to Florence

Why visit Florence, SC? Conveniently located at the intersections of I-95 and I-20, Florence is an ideal place to explore. Offering a wide variety of dining options, our top notch local cuisine and national franchises will have your taste buds happy. To make your experience even more interesting, the origin of the SC Pecan Trail starts here. The South Carolina Pecan Trail offers traditional pecan dishes with subtle modern flair making this the tastiest visit you’ll ever make.


Ready to relax? Florence has a great selection of national brand hotels near the interstate exits and a trendy boutique hotel in the heart of our downtown area. No matter the amenity, you are sure to find your needs met with so many choices available. No matter if you’re visiting for business, pleasure, or simply passing through, there is a large selection of hotels in Florence.

What To Do

There’s always something going on when you visit Florence, SC. At Francis Marion University Performing Arts Center, there’s always a show. The Florence Little Theatre is a premier theater with a full schedule of shows. The Florence Center hosts events for the entire family from the Kids Jamboree to the holiday Jingle Bell Market, numerous musical performances and today’s top acts. While in Florence, plan to spend a day in the sand at Myrtle Beach, just an hour away, or check out the excitement at the famous Darlington Raceway, just a few minutes down the road.

Get Outdoors

Lynches River Park is a great place to relax while the kids jump into nature. The 676-acre park features wide varieties of vegetation, a river swamp with towering cypress trees, a splash pad, the Environmental Discovery Center and a one of a kind canopy walkway through the treetops. The SC Revolutionary Rivers National Water Trail leads paddlers from Lynches River Park into the old hiding spots of the Swamp Fox – Revolutionary War hero General Francis Marion.

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