Visit Florence
Why Visit Florence, SC?
Conveniently located at the intersections of I-95 and I-20, Florence is the perfect place to explore. With a wide variety of dining options, including top-notch local cuisine and national franchises, your taste buds will be delighted. Florence is also the starting point of the SC Pecan Trail, which features traditional pecan dishes with a modern twist, making this a delicious and memorable destination.
What’s going on in Florence?
Check out upcoming events, places to see, things to do, and a few suggested itineraries. You can also map out your own itinerary and customize your trip exactly how you want it!
There’s an App for that!
To enhance your experience, download the Visit Flo mobile app! This app provides the latest information about the area, including the fun Pecan Trail challenge where you can earn pecan swag. The app conveniently offers detailed listings of dining options, shopping venues, outdoor activities, events, and more, complete with navigation assistance and Google Reviews.
Stay
Play
Plan your Trip
Events
Eat
Follow the SC Pecan Trail
Florence, SC:
The Hidden Gem Worth Writing About
See the South from a Train Window
In Garden & Gun’s “See the South from a Train Window,” the author celebrates the joy of scenic rail travel through the South — from historic tracks to modern Amtrak routes that make exploring small towns easier and more charming than ever. The piece highlights how travelers are rediscovering the magic of train journeys, soaking up landscapes and local stops along the way.
Just like the article celebrates rail travel, Florence, SC was born because of the railroad. Founded at the junction of major rail lines in the mid-1800s, the town grew up around its train depot — becoming a thriving hub that connected the Carolinas and beyond. Today, Florence still welcomes visitors by rail and invites you to make memories in the heart of the Pee Dee.
Read the full article HERE.
Florence’s Rising Culinary Star & Annual Food Celebration
Florence, SC is on the foodie map 
Midtown Magazine spotlights our growing food scene—and the Florence Food & Wine Festival that brings it to life. 
Save the date for the 2026 Florence Wine
And Food
Festival coming March 26 – 28, 2026
Read the full article HERE.
Discover Florence: An Underrated Southern Gem
Southern Living highlights Florence, South Carolina, as an underrated destination brimming with culture, creativity, and charm. While many may know Florence for pecans and its place on the Pecan Trail, the city also surprises visitors with a vibrant arts scene — from symphony performances and community theater to murals and sculptures scattered throughout downtown. Outdoor lovers will enjoy kayaking on Lynches River or wandering the Moore Farms Botanic Garden, and downtown’s Great American Main Street offers local shops and delicious dining options. Whether you’re seeking culture, nature, or small-town Southern hospitality, Florence proves it’s much more than you expect.
Read the full article HERE.
Relax
Ready to relax? Florence has a great selection of national brand hotels near the interstate exits and a trendy boutique hotel in the heart of our downtown area. No matter the amenity, you are sure to find your needs met with so many choices available. No matter if you’re visiting for business, pleasure, or simply passing through, there is a large selection of charming and comfortable places to stay in Florence.
Explore Walking Trails
Get Outdoors
Lynches River Park is a great place to relax while the kids jump into nature. The 676-acre park features wide varieties of vegetation, a river swamp with towering cypress trees, and a splash pad. The Environmental Discovery Center offers a one of a kind canopy walkway through the treetops. The kayak launch puts your directly onto the SC Revolutionary Rivers National Water Trail. This national trail leads paddlers from Lynches River Park through the hiding spots of the Swamp Fox – Revolutionary War hero, General Francis Marion.