Florence Rotary Beauty Trail
One of the Rotary Club of Florence’s best known service projects sincethe late 1940s has been its beauty trail, 13-miles of streets with Rotary’sbeauty trail signs marking the way for natives as well as visitors whocome each year to enjoy the beauty of the first flowers of spring. RotarianCharles Womack, who was viewed as the “Father of the Beauty Trail,” andbeautification authority Peg McEachin (Mrs. Peter McEachin) sponsoreda program for an annual beautification award for the most beautifulgardens in the city.Then, with Dr. Dolph Mobley leading the campaign, the beauty trailshowcasing the azaleas in bloom was marked with temporary signs forthe visitors who came each year to enjoy the views. In 1969-70, whenMark W. Buyck, Jr. was Rotary president, the club purchased permanentmetal signs that were erected along the 13-mile route. Mark Buyck recallsa member standing at a meeting to complain that the Rotary Beauty Traildid not pass his lovely front yard, signifying how important the beautytrail had become. In 1974, the club enhanced the trail by developing and beautifying twoparks in the country club area that were named after the two early beautytrail campaigners, Charlie Womack and Dolph Mobley.
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